MaternaFit Case Study: 10 Models & Full-Service Content Production in Cyprus

10 models. Photography. Videography. Drone. Social media content. Talent management. Full production.

For our collaboration with MaternaFit, Models Cyprus and CREATE brought all of these services together for a full-service content production at Lime Padel in Paphos, Cyprus.

The project brought together 10 female models for a fitness and lifestyle experience designed around MaternaFit’s sportswear, combining Pilates, movement and social interaction with a complete professional content production.

Our role went far beyond supplying models.

Из talent sourcing and management to professional photography, videography, social media content, drone footage, editing and production coordination, our team provided an all-in-one solution from start to finish.

The Project at a Glance

Клиент: MaternaFit
Местоположение Lime Padel, Paphos, Cyprus
Talent: 10 female models
Production: Models Cyprus × CREATE

Services provided:

• 10 models sourced and coordinated through Models Cyprus

• Talent management and coordination

• Профессиональная фотография

• Видеосъемка

• Social media content creation

• Drone and aerial footage

• Behind-the-scenes content

• Editing and post-production

• Full production coordination

One brief. One coordinated team. One complete production.

The Brief

MaternaFit wanted to create engaging lifestyle content around its sportswear while bringing together a group of women for a fitness-focused experience in Paphos.

Rather than approaching the project as a traditional studio photoshoot, the concept was built around a real lifestyle setting.

Pilates, movement and social interaction created natural opportunities to showcase the clothing in action while creating authentic lifestyle content around the brand.

Bringing everything together required much more than simply booking models.

The production needed 10 models, professional photography, videography, social-first content, aerial footage, editing and overall coordination to work together as one cohesive project.

That is where Models Cyprus and CREATE came together.

10 Models, Fully Sourced and Coordinated

Models Cyprus sourced and coordinated 10 female models for the MaternaFit production at Lime Padel in Paphos.

Managing talent at this scale involves more than selecting models.

Availability, communication, scheduling, production requirements and on-the-day coordination all need to work together for a successful shoot.

By managing the models as part of the wider production rather than as a separate service, we were able to coordinate the talent directly alongside the creative team.

For the client, this meant a simpler process with one coordinated production rather than multiple disconnected suppliers.

From Model Booking to Full Content Production

Models Cyprus was built to make finding and booking models in Cyprus easier.

Today, what we can provide brands goes significantly further.

Through our production capabilities with CREATE, we can build the wider creative and production team required around each project.

For MaternaFit, that meant bringing together:

• Model sourcing and casting

• Talent management

• Профессиональная фотография

• Видеосъемка

• Drone and aerial production

• Social media content creation

• Editing and post-production

• Creative and production coordination

Instead of separately sourcing and coordinating models, photographers, videographers, drone operators, content creators and production support, these services were brought together under one team and one brief.

This is the core of our approach to full-service content production in Cyprus: making complex productions simpler for the client.

Professional Lifestyle Photography

Professional photography formed a key part of the MaternaFit production.

With 10 models, an active fitness environment and MaternaFit’s sportswear at the centre of the concept, the production created opportunities for both individual and group lifestyle imagery.

The focus was on capturing the clothing naturally through movement, Pilates and authentic interactions rather than relying solely on traditional posed campaign photography.

This gave the brand a versatile library of professional visual assets suitable for social media, digital marketing and wider brand communications.

Videography and Social Media Content

Alongside photography, the production included dedicated videography and social media content creation.

Video allowed us to capture elements that still photography alone cannot fully communicate: movement, energy, interaction and the overall atmosphere of the experience.

Social-first content was captured throughout the production, creating additional assets suitable for Reels, short-form video and ongoing digital marketing.

By coordinating photography, videography and social content together, we could maximise the variety of content captured during a single production.

Drone and Aerial Footage

Drone production added another visual dimension to the project.

Aerial footage provided a broader perspective of the location and event, complementing the ground-level photography and videography with establishing shots and additional creative content.

Combining professional photography, videography, social-first content and aerial footage helped create a more complete visual library for MaternaFit from one coordinated production.

One Production, Multiple Content Assets

One of the biggest advantages of an all-in-one production is the ability to maximise what a brand gets from a single shoot.

The MaternaFit project generated multiple types of content within one coordinated production, including:

• Professional lifestyle photography

• Видеосъемка

• Short-form social media content

• Drone and aerial footage

• Behind-the-scenes content

• Individual and group model content

Instead of organising multiple separate shoots and suppliers, the production was structured to create a broad range of usable marketing assets from one experience.

An All-in-One Production Solution for Brands in Cyprus

The MaternaFit project demonstrates what Models Cyprus and CREATE can offer brands looking to produce professional content in Cyprus.

A brand may initially contact us because they need models.

But the project does not have to stop there.

If photography, videography, drone footage, social media content, editing or production coordination is also required, we can build those services around the same brief.

This means brands do not need to coordinate multiple independent suppliers for a single production.

They can have one central team coordinating the talent, creative services and production from start to finish.

For international brands planning a photoshoot, campaign or content production in Cyprus, this approach can be particularly valuable.

Instead of arriving on the island and independently sourcing local models, photographers, videographers and other production professionals, we can help bring the entire team together locally.

300+ Models Across Cyprus, Backed by Full Production

Models Cyprus provides brands, agencies and productions with access to a growing network of 300+ models across Cyprus.

Our network includes a wide range of ages, looks, backgrounds and experience levels for commercial productions, lifestyle shoots, hospitality campaigns, fashion, events and digital content.

But talent can be just the beginning.

Together with CREATE, our wider production capabilities can include:

• Model sourcing and casting

• Talent management

• Профессиональная фотография

• Видеосъемка

• Drone and aerial production

• Social media content creation

• Editing and post-production

• Creative and production coordination

Whether a project requires one model and a photographer or 10+ models and an entire production team, we can build the solution around the requirements of the brief.

The Result: 10 Models, One Complete Production

The MaternaFit lifestyle production at Lime Padel in Paphos is a strong example of what can happen when talent and content production are coordinated together.

10 models. Photography. Videography. Social media content. Drone footage. Talent management. Editing. Production coordination.

All brought together through one project and one coordinated team.

For us, this project represents more than another successful model booking.

It demonstrates what Models Cyprus and CREATE can offer brands looking for an all-in-one content production solution in Cyprus.

From finding the right talent to capturing and delivering the final content, we can bring the different elements of a production together from start to finish.

Planning a Photoshoot or Content Production in Cyprus?

Whether you need to hire models in Cyprus or organise an entire commercial photoshoot, campaign or content production, Models Cyprus and CREATE can build a team around your project.

Tell us your concept, location, dates and what you want to create.

We can coordinate the models, photography, videography, drone, social content, editing and production services required to bring it together.

Models Cyprus × CREATE

Talent. Photography. Videography. Drone. Content. Production.

All in one place.